Apple's Innovation

I finally got to see the new iPod Nano. Damn, it's even smaller than what I thought by looking at its pictures. I was fiddling with it in my hand and imagining how different it would be if I had a Nano in the gym or just walking instead of the GIGANTIC 15G that I have.

I always try to avoid walking into the Apple store because with the way their showrooms are set up, add to it excellent customer service, it's hard to resist buying something. And if I manage not to buy, I'd come back to it later. If I still manage, I'd be thinking about it for the next few days, or have serious thoughts of switching to Mac. Like today, all the extensive research I've done on windows-laptops was washed away when I saw the cute, shiny PowerBooks.

Don't get in the habit of buying something just because it's new because with Apple, you'll run out of money. They rely heavily on innovation, which I think is their most valuable intangible asset. In fact, I can't recall any other company that relies as heavily on innovation and aesthetics. Let Apple cease to innovate, and it'll run out of business.

Apple's boom started back in 2000 with their flashy, colorful iBooks, and it caught incredible momentum with the iPod. A look at their stock chart is enough to make a correlation. Shares bought 2 years ago (wish I did) have seen a five-fold increase in value now.

Gotta' admire the magic of Steve Jobs.

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Speaking of apple ... elyooo3 kaafer!